April 19, 2004

The Restaurant set to return

rocco.jpg Rocco Dispirito, founder of the Manhattan bistro, Rocco's on 22nd is back tonight with all new episodes. Last season he fought to get his dream of having his own restaurant going, but this season he must fight to keep it his.

From NBC.COM

It has been six months since we last saw star chef Rocco DiSpirito and it appears that his restaurant is humming with business. But as Rocco's celebrity status rises, the restaurant begins to suffer. Financier Jeffrey Chodorow claims It has lost over $600,000 since opening, and shows no sign of turning a profit. Determined to right the sinking ship, Jeffrey convenes a meeting of his Corporate Task Force, and lays out his plan to fix the restaurant; including taking direct control of the restaurant from Rocco and sending the Corporate Task Force in to run the day to day operations of the restaurant.

I watched the show last year and despite the fact that people like Katie Couric said he was so likeable, and all that, I thought he was an asshole. He was smug, rude, out of touch with his staff. And from the many reviews of the restaurant, his food wasn't the best in the world.

His excuse for being so tough on his staff was that he thought they had to realize that the Restaurant biz is though, but it looks like those words are back to haunt him. His restaurnt is losing money, and the reviews lean toward negative.

I hope he fails. For some reason he always rubbed me the wrong way. He was rude, arrogant, and mean. I really think some instant Karma should come and get him.

Posted by psugrad98 at April 19, 2004 09:08 AM
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